The privacy and security of your information is very important to us. Whether you are booking an Urban Home, or you are a prospective client browsing our website (the “Site”) and looking at our property/services, we want you to trust that the information you have provided to us is being properly managed and protected.
27 May 2022
INFORMATION WE COLLECT
Information you give us. In your use of the Site, you may provide us with information that personally identifies you. For example, we collect information from you when you make a booking through our reservation system or stay at the Hotel. Information collected during the course of the reservation and during your stay may include:
- Your name, email address, home and business address, phone number, nationality and payment card information; and
- stay and room preferences made during the course of your reservation such as your preferred room type and specific requests to the Hotel; and
- frequent flyer or travel partner program affiliation; and
- information you provide regarding your marketing preferences, or in the course of participating in surveys, contests or promotional giveaways; and
- details of transactions your carry out through the Site; and
- images, video, and audio recorded by security cameras located in public spaces of the building.
This information may be provided to us directly when you make a reservation through our reservation system, through the Site, directly at the Hotel or through mobile applications. In some cases, we may receive this information from a third party, such as when you book through an online travel agency or hotel booking site.
INFORMATION WE GET FROM YOUR USE OF THE SITE
We also collect information from you when you browse the Site, use our mobile applications or participate in certain services at the Hotel, such as wireless internet services. In these instances, information such as your country information, internet protocol (“IP”) address, media access control address and other characteristics about your system or device may be automatically collected. This information may be collected for functional purposes as well as to improve your experience when using these services. This information may also be used for aggregated trend and statistical analysis, and for showing you more relevant advertisements and messages. Site usage may also provide us with other information including, without limitation, domain server, type of computer, and type of web browser and other relevant information about your online experience and use of the Site.
INFORMATION STORED ON YOUR COMPUTER (“COOKIES” & “WEB BEACONS”)
When you visit this Site, the Hotel may store some information on your computer. This information will be in the form of a “cookie” or similar file and can help us maintain and improve this Site. A “cookie” is a small amount of data that is transferred to your browser by a Web server and can only be read by the server that gave it to you. It functions as your identification card, recording such things as Internet addresses, passwords, and preferences. When you visit the website again, the cookie allows that site to recognize your browser. It cannot be executed as code or deliver viruses. With most Internet browsers, you can erase “cookies” from your computer hard drive, block all “cookies,” or receive a warning before a “cookie” is stored. Please refer to your browser instructions to learn more about these functions.
Certain sections of our website, service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).
HOW WE USE THIS INFORMATION
We use the information collected from you primarily to fulfill your reservation at the Hotel. Prior to your stay, this may include sending your information to the Hotel or sending you pre-stay communications. Following your stay, we may also send you post-stay communications and satisfaction surveys to get feedback on your experience.
In some instances where we have your consent, or where permitted under applicable law, we may send you marketing communications (which may include email or text messages) for products and services that we believe would be relevant for you. We also may use information related to your stay to display targeted advertisements on our websites or on third party websites or to send you more relevant messaging. Additionally, we use this information for purposes of aggregated trend and statistical analysis to evaluate and improve our products and services, plan new hotel locations and services and other market research.
WHO WE SHARE YOUR INFORMATION WITH
We will share your information with the Hotel to fulfill your reservation. We may also share your information with third party service providers to provide services in relation to our business as well as to help us improve our products and services. For example, we might use a third party or a third-party product for the purposes of guest communication, market research and data analytics. In certain instances, subject to local consent requirements, third party service providers may also assist us with various marketing campaigns. We may also share your information with third parties to extend special offers about their own products and services to you. Any such parties will need to agree to comply with our privacy requirements before we provide them with information.
Some of the third parties and third-party products we use to help improve our products and services include:
- Cloudbeds to power our online property management system–you can read more about how Cloudbeds uses your Personal Information here: https://www.cloudbeds.com/privacy-policy/.
- Akia to ensure efficient two-way guest communication-you may read more about how Akia uses your Personal Information here: https://www.akia.com/security
- FLEXIPASS to provide guests with digital keys to their mobile devices -you may read more about how FLEXIPASS uses your Personal Information here: https://flexipass.tech/privacy
- Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- Mail Chimp to provide marketing to past and future guests of our inn. You may read more about how Mail Chimp’s uses your Personal Information here: https://mailchimp.com/legal/privacy/
Aside from the purposes described above, we do not share your stay information with any other third parties unless we have your consent or under special circumstances, such as:
- when we believe in good faith that the disclosure is required by law or to protect the safety of hotel guests, employees, the public or Hotel property;
- when disclosure is required to comply with a judicial proceeding, court order, subpoena, warrant or legal process; or
- in the event of a merger, asset sale, or other related transaction.
As the Hotel is affiliated with other hotels owned by affiliated companies, the information that you provide us during the course of a reservation or through the provision of any other services may be transferred to any of our affiliated entities and hotels around the world for the purposes of carrying out or facilitating these services.
When you interact or make a reservation through the Site, we will maintain your Personal Information for our records unless and until you ask us to delete this information.
LOCATION INFORMATION & SERVICES
We may receive information about your location during the course of and for the purpose of providing you the services described above through your use of our websites and mobile applications. For example, if you are using our mobile applications and have consented to sharing your location information with us, this information might be collected through GPS or Bluetooth technologies to enable us to provide certain services to you such as customized offers and promotions. In addition to your use of our websites and mobile applications, we may also receive location information from wireless networks or cellular towers in proximity to your mobile device, through your internet protocol (“IP”) address or through your use of other services we provide at our hotels, such as wireless internet services. We may also have access to location information that you provide to us through your use of social media, such as when you “tag” your location on Instagram. Your location preferences can be set or modified at the device level or through modifying your settings with the relevant social media platform.
We may use various social media features such as the Instagram “Like” button or Meta Pixel on our websites and mobile applications. Certain information may be shared or otherwise provided to us through your use of these features in conjunction with our services and programs. Subject to your account and privacy settings, we may also be able to see information that you post when using these social media platforms whether or not you are using one of our services. In some instances, depending on the circumstances, we may contact you on these social media platforms. The information you post on social media sites as well as the controls surrounding these disclosures are governed by the respective policies of these third parties.
We may provide paid products and/or services within the Hotel. In that case, we may use third-party services for payment processing.
We use Converge Pay to power our online property management system–you can read more about how Converge Pay uses your Personal Information by visiting https://www.convergepay.com/converge-webapp/#!/legal/privacypolicy.
HOW WE SECURE YOUR INFORMATION
We are committed to protecting the confidentiality and security of the information that you provide to us. To do this, technical, physical and organizational security measures are put in place to protect against any unauthorized access, disclosure, damage or loss of your information. The collection, transmission and storage of information can never be guaranteed to be completely secure, however, we take steps to ensure that appropriate security safeguards are in place to protect your information.
LINKS TO OTHER SITES
Our websites and applications may contain links to websites that are maintained and/or controlled by third parties. We make no representations or warranties with respect to such third-party websites. We encourage you to review the privacy policies of these third-party websites as their privacy practices may differ from ours.
Our websites are not intended for children, and we do not intentionally solicit or collect personal information from individuals under the age of 18. If we are notified or otherwise discover that a minor’s personal information has been improperly collected, we will take all commercially reasonable steps to delete that information. In limited instances, we may have a campaign or program targeted towards children. In these instances, details on the information practices will be presented within the terms and conditions of the program or campaign.
MANAGING YOUR PREFERENCES & INFORMATION
We want to ensure that you have the necessary tools at your disposal to control the information that you provide to us, including how we communicate with you. It is also important that you contact us to update your information if any of it is inaccurate or changes.
MANAGING YOUR INFORMATION
Through the provision of the services described above, we and in some instances our third-party partners and service providers, may communicate with you in relation to a reservation or to support any other services that we provide.
If you are a resident of the European Economic Area (EEA), you have certain data protection rights afforded to you by the Global Data Protection Regulation (“GDPR”). If you are a resident of California, you have certain data protection rights afforded to you by the California Consumer Privacy Act of 2018 (CCPA).
Request access to Your Personal Data. The right to access, update or delete the information We have on You. Whenever made possible, you can access, update or request deletion of Your Personal Data directly within Your account settings section. If you are unable to perform these actions yourself, please contact Us to assist You. This also enables You to receive a copy of the Personal Data We hold about You.
Request correction of the Personal Data that We hold about You. You have the right to have any incomplete or inaccurate information We hold about You corrected.
Object to processing of Your Personal Data. This right exists where We are relying on a legitimate interest as the legal basis for Our processing and there is something about Your particular situation, which makes You want to object to our processing of Your Personal Data on this ground. You also have the right to object where We are processing Your Personal Data for direct marketing purposes.
Request erasure of Your Personal Data. You have the right to ask Us to delete or remove Personal Data when there is no good reason for Us to continue processing it.
Request the transfer of Your Personal Data. We will provide to You, or to a third-party You have chosen, Your Personal Data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which You initially provided consent for Us to use or where We used the information to perform a contract with You.
Withdraw Your consent. You have the right to withdraw Your consent on using your Personal Data. If You withdraw Your consent, We may not be able to provide You with access to certain specific functionalities of the Service.
You may exercise Your rights of access, rectification, cancellation and opposition by contacting Us via email at email@example.com. Please note that we may ask You to verify Your identity before responding to such requests. If You make a request, We will try our best to respond to You as soon as possible. There may be times
If you are within the European Union, you have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. For more information, if You are in the European Economic Area (EEA), please contact Your local data protection authority in the EEA.